The art of the re-purchase

Earlier this week I read an article about owning more beauty products than you would ever use. The reality of only ever using around 10% of the items you own. That the female consumption for products, especially makeup and skincare, was even more prolific in the UK. This resonated with me quite deeply – I actually have multiple beauty bags to categorise my beauty items for this very reason without actually really realising that this is what I had done.
After over 10 years in the beauty industry I have tried and tested a fair few products and I know what works for me on an every day basis. However this knowledge does not ever quench my desire for ‘more’ to buy the latest lip plumping, glossing, pigment rich… The justification list is endless.

I have the ‘pink’ makeup bag, that is my holy grail. The bag that turns me from bed head to beauty gal every day. Items that make it to here are there for good. On the replenish list for sure and that for any beauty product is like reaching nirvana.

With the world, myself included, thirsty for the latest and greatest securing a second and third purchase is harder and harder to achieve. Brands are searching for ways to mean more to the purchaser. Being multi-tasking, emotive or problem solving. The un-slowing generation of BB and CC creams fuel this theory.

So, with this in mind I thought I would take a moment to reveal my ‘go-to products’ the ones I deem re-purchasable. The newest to this line up is the innovative Nivea In Shower Body Moisturiser. Despite working in skincare I find body moisturising laborious. I don’t ever have time to lather my skin in body moisturiser before dressing, it simply takes too much time. I wish I did have the time as I truly believe in keeping your skin hydrated. Skin is the body’s biggest organ which we can all easily neglect. So this simple product has ticked a to-do and made me feel happy in the knowledge I’m now doing what I was failing to before. It’s simple just lotion on as you would a shower cream and rinse off as you would your hair conditioner. Perfect! It comes in 2 types but I have opted for the Dry skin version with Almond Oil. You leave the shower feeling super hydrated and smelling amazing. I bought my second 400ml tube yesterday, taking the last on shelf, the customer next to me taking the penultimate one. We both gave a knowing smile ‘this is an awesome product’.

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Now, back to the pink bag, the item I can’t live without the most has to be Chanel Vitalumiere Aqua, this shake-able little guy is my morning go to. I recently thought I would try something ‘new’ because you never know when the next must keep will surface from. As Vitalumiere Aqua replaced my love of DiorForever (sorry Dior), with that in mind I purchased DiorSkin Nude BB Cream. It is good, not great but has a good texture, not amazing colour matching and I found my shade a little on the pale side which for summer left me feeling too washed out. Then I went back to an old favourite MAC face and body makeup. This is a great product and one that lives in and out of the pink bag (its a chunky monkey so gets thrown out when room doesn’t allow). But as much as I try I felt the need to go back to something I simply LOVE there’s no other way to describe it.
The smell – divine, one that never fails to delight and make me smile, the coverage – beautiful, it sinks into your skin leaving a dewy radiance that I simply have been unable to achieve with other products.
Eyeliner! Yes I know that was an exclamation mark. For me, eyeliner is essential. The pink bag is 60% full of them. Now for everyday of course there is no other option than Urban Decay 24/7 pencils. I own every colour (literally) they are fabulous and un moving. I do wish they were automatic – I loathe having to sharpen liners. My favourite of course is Perversion. This blacker than black carbon liner leaves you with amazing definition. Whether using it for a waxy smoky eye to a thin line it simply delivers. I do however have a secret lover when it comes to liners, I do on occasion cheat on them with Bobbi Brown’s Long-wear Gel Eye Liner in black. This is simply the don. It’s texture glides on to skin, it’s precision is divine. The fact you must apply it with a brush allows you the creative edge to create really graphic eye looks. You can build it up and I can not love it more. But for me, it’s not for every day.
No makeup bag is complete without mascara, with this product I have been rather promiscuous, I do love to try something new but for ever dalliance I have come back to one that I covet. That is none other than DiorShow the black to me is slightly brownish this suits me perfectly as with very blonde hair tones the look down for everyday. I have recently been very impressed with Guerlain’s Maxi Lash mascara.
Lips… I love, love, love lip products! They don’t however, always love me. After suffering for all my life with cold sores I like every sufferer try to avoid anything that triggers the disease. With that in mind this product features in every room and handbag I have. CARMEX. This is a little pot of magic. Smoothing, nourishing, healing, medicinal. It delivers. I can not live without this product.

I could go on and on… However, I will do this for my skincare musts one day.

What products make it to your daily use makeup bag?

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The one where MAC goes all Surf Babe…

MAC Surf Baby Model Shot
From the Northern line to the Pacific Coast Highway… this morning was no normal commute!
I arrived this morning at MAC HQ and found myself on a mini holiday up the Pacific Coast Highway, as I sipped lemonade and sat amongst the sand and seashells… and a surf board! It could only mean one thing… it was time for summer MAC style.

I’d seen snippets of the MAC SS Surf Babe collection awhile ago so I was very excited to see and play with the new products, and get really into the holiday spirit! It’s a really fun vibrant collection that just gets you dreaming of endless summer days on the beach, people watching or just poolside posing.

My standout products have to be the return of the Crushed Metallic Pigments – which are just fabulous to play with to create that real ethereal make up glow on your skin and eyes. SUMMER STASH – Light pink champagne (Frost), Light white pearl (Frost), Light violet with silver pearl (Frost), Brown bronze with gold pearl (Frost). SURF THE OCEAN- Frosty platinum (Frost), Light yellow green (Frost), Gold bronze (Frost), Dirty graphite with silver pearl (Frost) RRP: £25.50 / EURO 34.00

MAC Mineralize Pigments

I loved the new Skinsheen Bronzer Sticks, a really easy fun way to apply bronzer – the best bit is that they are water based so gives a real refreshing feeling on the skin with a fab bronze sheen glow, I can see this being a summer make up staple! (Available in three gorgeous shades TAN-TINT Soft suntan bronze, BILLIONAIRE BRONZE Warm golden tan, GILTY BRONZE Coppery bronze with gold shimmer RRP: £23.00 / EURO 35.50)

For those opting for the more traditional bronze powders you won’t be disappointed with the Solar Riche or Refined Golden Bronzing Powders. (REFINED GOLDEN Finely spun golden with soft pearl finish SOLAR RICHE Mid-tone deep orange brown RRP: £19 / EURO 25)


With spring being all about pop brights this collection warms up but continues this trend with some really wearable but high trend limited colours, as a bit of a nail varnish addict I love the aqua shade – just perfect for tanned toes to wear proudly (ooooh I dream of the return of flip-flop & sandal season!) The Nail lacquers come in HANGIN’ LOOSE Dirty pink nude and OCEAN DIP Mid-tone creamy aqua RRP: £10.00 / EURO 13.50


The Five limited Ed Eye Shadows continue the warmed sun shades mixed with surf and sea tones and are great to wear sheer or layer for a more intense pop of bright colour. The Frosty white acts as a great highlighting and brightening eye colour SHORT SHORTS Eye Shadows available in Frosty white champagne (Frost) SUN BLONDE Dirty yellow gold (Frost) SAFFRON Deep coral caramel (Satin) SURF USA Frosted teal (Frost) SWELL BABY Mid-tone grey (Satin) RRP: £12.00 / EURO 15.50

MAC My Paradise Cheek Powder: A warm coral tone blush with a hibiscus golden embossed flower adding just a subtle shimmer to the skin when applied with a brush  RRP: £19.00 / EURO 25.00


No MAC collection is complete without some iconic Lipstick shades and of course Lipglass, for that water shiny effect; LIPSTICK – NATURALLY ECCENTRIC Creamy white nude (Lustre), HIBISCUS Bright orange coral (Cremesheen), BUST OUT! Dirty mid-tone violet (Lustre), MOCHA Peachy yellow-brown (Satin), RRP: £14.00 / EURO 18.50

LIPGLASS – GIRL ON BOARD Pale white gold, GOOD LOVIN’ Soft peachy pink, STRANGE POTION Soft coral pink, KRAZY KAHUNA Warm mid-tone brown RRP: £13.50 / EURO 18.00


My official countdown to June 2011 has begun.

Images courtesy of MAC Cosmetics.

MAC Wonder Woman Collection Packaging

The day make-up turned me into wonder woman

MAC Wonder Woman Collection Packaging MAC Obey Me Nail Varnish with Matte Effect Finish

This past month I have been very excited at being able to buy MAC products online from @debenhamsbeauty and as a big Superman fan MAC’s latest lust-have collection Wonder Woman had been the talk of the office for months… so when March 3rd FINALLY arrived I clicked, bought and eagerly awaited the arrival of my beauty bounty.

I wasn’t disappointed – my superhero stash arrived last week and so with a *happy smile* set about painting my nails with MAC Obey Me from the Wonder Woman Collection. The Colour was a fantastic vibrant American Superhero red and all in the first coat, this was proving to be a match made in Marvel heaven.

The finish is nice and glossy but I wanted to give it a little edge so I applied @NailsInc Westminster Bridge Matte top coat, this was my first time using a matte effect varnish and I have to say the jury is still out on a final decision. The application is super simple and with the fat brush only takes one or two strokes to cover the nail leaving a pro effect. However the Matte effect does seem to really dull down the colour – which after going for the Superhero Red look was a bit disappointing.

I do find (and hopefully I’m not alone in this respect) that painting your nails red can cause a nightmare if you don’t quite manage to colour within the lines so to speak – for this I have a handy little tip… Pour out a small amount of Nail Varnish Remover into the cap of the remover, then using an old lip brush wet it with the remover and use the brush to tidy up around your nail, dip the brush back into the remover and ta-da pro perfect nails!

Check out the finished look and why not cast your vote – Do we love Matte?