The art of the re-purchase


Earlier this week I read an article about owning more beauty products than you would ever use. The reality of only ever using around 10% of the items you own. That the female consumption for products, especially makeup and skincare, was even more prolific in the UK. This resonated with me quite deeply – I actually have multiple beauty bags to categorise my beauty items for this very reason without actually really realising that this is what I had done.
After over 10 years in the beauty industry I have tried and tested a fair few products and I know what works for me on an every day basis. However this knowledge does not ever quench my desire for ‘more’ to buy the latest lip plumping, glossing, pigment rich… The justification list is endless.

I have the ‘pink’ makeup bag, that is my holy grail. The bag that turns me from bed head to beauty gal every day. Items that make it to here are there for good. On the replenish list for sure and that for any beauty product is like reaching nirvana.

With the world, myself included, thirsty for the latest and greatest securing a second and third purchase is harder and harder to achieve. Brands are searching for ways to mean more to the purchaser. Being multi-tasking, emotive or problem solving. The un-slowing generation of BB and CC creams fuel this theory.

So, with this in mind I thought I would take a moment to reveal my ‘go-to products’ the ones I deem re-purchasable. The newest to this line up is the innovative Nivea In Shower Body Moisturiser. Despite working in skincare I find body moisturising laborious. I don’t ever have time to lather my skin in body moisturiser before dressing, it simply takes too much time. I wish I did have the time as I truly believe in keeping your skin hydrated. Skin is the body’s biggest organ which we can all easily neglect. So this simple product has ticked a to-do and made me feel happy in the knowledge I’m now doing what I was failing to before. It’s simple just lotion on as you would a shower cream and rinse off as you would your hair conditioner. Perfect! It comes in 2 types but I have opted for the Dry skin version with Almond Oil. You leave the shower feeling super hydrated and smelling amazing. I bought my second 400ml tube yesterday, taking the last on shelf, the customer next to me taking the penultimate one. We both gave a knowing smile ‘this is an awesome product’.

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Now, back to the pink bag, the item I can’t live without the most has to be Chanel Vitalumiere Aqua, this shake-able little guy is my morning go to. I recently thought I would try something ‘new’ because you never know when the next must keep will surface from. As Vitalumiere Aqua replaced my love of DiorForever (sorry Dior), with that in mind I purchased DiorSkin Nude BB Cream. It is good, not great but has a good texture, not amazing colour matching and I found my shade a little on the pale side which for summer left me feeling too washed out. Then I went back to an old favourite MAC face and body makeup. This is a great product and one that lives in and out of the pink bag (its a chunky monkey so gets thrown out when room doesn’t allow). But as much as I try I felt the need to go back to something I simply LOVE there’s no other way to describe it.
The smell – divine, one that never fails to delight and make me smile, the coverage – beautiful, it sinks into your skin leaving a dewy radiance that I simply have been unable to achieve with other products.
Eyeliner! Yes I know that was an exclamation mark. For me, eyeliner is essential. The pink bag is 60% full of them. Now for everyday of course there is no other option than Urban Decay 24/7 pencils. I own every colour (literally) they are fabulous and un moving. I do wish they were automatic – I loathe having to sharpen liners. My favourite of course is Perversion. This blacker than black carbon liner leaves you with amazing definition. Whether using it for a waxy smoky eye to a thin line it simply delivers. I do however have a secret lover when it comes to liners, I do on occasion cheat on them with Bobbi Brown’s Long-wear Gel Eye Liner in black. This is simply the don. It’s texture glides on to skin, it’s precision is divine. The fact you must apply it with a brush allows you the creative edge to create really graphic eye looks. You can build it up and I can not love it more. But for me, it’s not for every day.
No makeup bag is complete without mascara, with this product I have been rather promiscuous, I do love to try something new but for ever dalliance I have come back to one that I covet. That is none other than DiorShow the black to me is slightly brownish this suits me perfectly as with very blonde hair tones the look down for everyday. I have recently been very impressed with Guerlain’s Maxi Lash mascara.
Lips… I love, love, love lip products! They don’t however, always love me. After suffering for all my life with cold sores I like every sufferer try to avoid anything that triggers the disease. With that in mind this product features in every room and handbag I have. CARMEX. This is a little pot of magic. Smoothing, nourishing, healing, medicinal. It delivers. I can not live without this product.

I could go on and on… However, I will do this for my skincare musts one day.

What products make it to your daily use makeup bag?

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