What better way to spend a Sunday than to disappear behind the scenes to one of the most renowned couture brands, Dior, following the takeover by CHANEL in 2011, this exhibition embodies Dior London embracing how this brand has styled the very best of British.
As you stroll along the Brompton road you are delighted to unique and impeccably created window designs, from the humorous with vast Dior umbrellas (which plays perfectly with our less than Spring weather) to the cute with giant styled Harrods bears to a london we all wish we lived in, with Dior buses travelling alongside Diorified london sights, a Miss Dior London Eye to a London Underground stop I certainly wished existed ‘Lady Dior’
Throughout my tour of Harrods you see reminders of what makes Dior so iconic and innovative, taking its heritage in design, modernity and not being afraid to give it an edge. The Harrods colour hall takes centre stage to a studio set up, making you feel more like a film star whilst having a makeover than sitting in a department store. It’s starry, glamorous and filled with limited edition makeup that is beautifully alluring. And even if the idea of sitting for a consultation is a little daunting for some, the wonder of Dior comes to the rescue with an in built video with subtitles within the limited edition makeup display – so you can happily stand, be inspired, learn and discover how to create your own ‘New Look… That is So Dior’
Captivated as I was with the makeup… I made my way through to the black hall, where their latest ‘Collection Privee’ unveils a new debutant ‘Gris Montaigne’ an ultra feminine exclusif parfum infused with Patchouli, bergamot, rose, amber, cedar, sandalwood and oak moss blended by master nose Francois Demachy. Whilst some Patchouli fragrances can not really be my thing on first scent this is a delightful fragrance not too over whelming, it hasn’t made my to buy list but it is one I urge you to discover. At the moment CHANEL’s last addition to their Les Exclusifs de Chanel collection 1932 remains top of the Perfumes I want to buy list.
My daily spritz at the moment is CHANEL Eau de Cologne from the Les Exclusifs range it’s zingy citrus notes allow me to hope that if I wear it daily the sun will appear in much the same way in the movie Field of Dreams you embrace the theory of ‘If you build it, he will come’. So despite the wind, rain, snow and arctic temperatures, my house is filled with Daffodils, I’m wearing Spring Neons and I am spritz-ing my way to spring.
However I digress, the main event of the Harrods takeover lies on the Fourth floor, where after battling your way through childrenswear and families, a little challenging on a weekend, you are rewarded with the entrance to the ‘So Dior’ exhibition… Within lies a tribute to the world of Dior, from the 1947 New Look – that caused such a stir in post war europe as it heralded a new sense of joy in clothing, style, elegance. To the couturiers links to perfumer – the launch of Miss Dior, created in 1947 and re-embodied today by Natalie Portman it is easy to see how Dior’s style is one that continues to stay chic whatever the decade.
As a fashion honours graduate you can imagine my delight at being surrounded by such beautiful atelier craftsmanship, I am very lucky that I was privileged to have been invited by Dior, to the launch of the Dior V&A exhibition back in 2008 ‘The Golden Age of Couture’ which remains today one of my favourite evenings. So it was a delight to see a host of stunning gowns on display. The most mind boggling of all was the sequin dress created for Audrey Hepburn – I stood for a good five minutes trying to work out how small she must have been to fit in the dress… With all this size zero talk I would imagine she was smaller if not at least a zero in today’s standards.
Of course no Dior exhibition in London is complete without a tribute to Lady Dior herself Diana Princess of Wales. The handbag who’s name pays homage to one of Dior’s most exceptional ambassadors. You can watch in glory on a Lady Dior screen how this icon is created.
After your Dior-over what better way than to sit on a Sunday afternoon and take afternoon tea, The Dior Cafe is open to serve clients a stunningly beautiful array of English Afternoon Tea with a little Parisian Chic, the cafe resides to the side of the exhibition and can be full so advanced booking is certainly recommended. And of course a take home, after such a fabulous afternoon the return to reality can not be commenced without something to remind you that it wasn’t an Alice in Wonderland moment…
Enjoy your Day in Dior at Harrods until 14 April.