Earlier this year I was invited to the EXCLUSIVE reveal of Benefit’s hush-hush new skincare launch, held in the stylishly hidden away boutique Hempel hotel in London. Until now we have been under the secrets act to not spread the word… but now the word is out – B-Right is soon to be the word on every Bene Babes lips…
So what’s it all about? Can the cute fix-its brand do what it has to make-up and start a skincare revolution?
Well one thing is clear from the off – this is serious skincare, with over 4 years research and development from the clever bods at the LVMH laboratories Benefit have developed and patented their very own dullness erasing skincare ingredient (in Benefit language this is Tri-Radiance Complex)
I took time to talk directly to LVMH senior vice president of R&D Eric Perrier, a man who has spent his career finding the best of the best skincare ingredients and formulas to bring us the products we covet so dearly today (and I have to say I have never been so taken with science before – or maybe it was the french accent that gave it a whole new spin)
“Benefit’s exclusive tri-radiance complex includes several vegetable-based sugar and glycol derivatives plus a perfectly selected set of different sizes of hyaluronic acid, to boost hydration in the skin as much as 73 percent within two hours after application (measured in triple performing facial emulsion SPF 15 PA++), an incredible result in an SPF 15 PA++ emulsion!” Eric Perrier
From creating a skin care texture that sounds & feels the same as silk, to a feeling of clean (which apparently feels and smells differently globally) to testing thousands of different application techniques – I realise that this is not just some cute, fun products to brighten our bathrooms this has serious technology that will like all Benefit’s fix its – deliver.
Benefit founders Jean & Jane Ford asked him for the solution to every woman’s skincare wish – not to rid them of wrinkles (as much as we’d love that) but to simply Brighten, awaken their skin from looking dull and give it that perky lift that is just soo Benefit! So B-right!
The collection is cute, on first looks you may well be surprised – it isn’t overtly colourful or quirky. It smacks of old school pharmacy bottles, with a wash of light aqua’s and greens – it looks and indeed smells fresh and I’m surprised at how taken I am with the range.
I’m an avid fan of Chanel Hydramax Serum by day and Estee Lauder Advanced Night Repair by night both times coupled with Elemis Pro Collagen Marine Cream so I don’t sway from my usual routine that far (and I get to try and test a fair few products) but I really liked the fresh take on skincare that this collection is taking and think this is going to cause just a little ripple in the beauty waters…
My favourite of the range and my tip as the one to watch out for is the Triple Performing Facial Emulsion SPF15 – this literally felt like no other product I have put on my skin, no residue, no oil just my skin only a bit less thirsty!
The range is hitting Debenhams counters exclusively in the UK from 2nd April as well as on Benefit’s own UK website and in the Benefit Boutiques, it has just launched online in the US so you can check it out Benefit’s YouTube Channel for a sneaky peek